UMass Boston

Marketing BS

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Develop impactful strategies that drive business growth through marketing.

With a Marketing BS, you’ll learn to understand consumer behavior, enabling you to develop compelling brand strategies and execute data-driven marketing campaigns. Learn from experienced faculty and industry professionals and gain expertise in digital marketing, market research, and strategic communication, equipping you for a dynamic career in the ever-evolving marketing landscape.

In this program, you will

  • Learn key marketing principles, including branding, market research, and consumer behavior
  • Develop creative and analytical skills to craft effective marketing strategies
  • Gain hands-on experience through case studies, real-world projects, and digital marketing tools

Career Possibilities

A Marketing BS opens doors to careers in advertising, brand management, market research, and more. Whether you’re focused on digital marketing, social media, or product development, this degree sets you up for success across a variety of industries.

Step into roles like these:

  • Marketing Manager
  • Brand Strategist
  • Digital Marketing Specialist
  • Market Research Analyst
  • Social Media Manager

Plan Your Education

How to Apply

Apply for Admission

Please review the first-year and transfer apply pages for important information about application requirements, deadlines, and application status check.

Apply as a First-Year Student

Apply as a Transfer Student

Financing Your Education

Become a Beacon and pursue your passion in UMass Boston’s diverse, supportive environment. Many students across our 200+ undergraduate and graduate programs receive financial aid—providing access to an education that’s exceptional and affordable. Click below to learn more about financial aid opportunities and deadlines.

Financial Aid Deadlines & Application Process

Scholarships for First-Year & Transfer Students

Deadlines & Cost

Early action deadline: November 1; Regular Decision Deadline: June 15

Financing Your Education

Become a Beacon and pursue your passion in UMass Boston’s diverse, supportive environment. Many students across our 200+ undergraduate and graduate programs receive financial aid—providing access to an education that’s exceptional and affordable. Click below to learn more about financial aid opportunities and deadlines.

Financial Aid Deadlines & Application Process 

Scholarships for First-Year & Transfer Students

For additional information regarding tuition and fees, please visit the Bursar’s Office or send an email to Bursar@umb.edu.

Curriculum

Business Foundation Courses (9 Credits)

  • MSIS 110 - Introduction to Computers and Information Systems 3 Credits
  • MSIS 212 - Managerial Decision Making 3 Credits
  • MSIS 111L - Managerial Statistics 3 Credits
    or
  • ECON 205 - Statistical Methods 3 Credits
    or
  • MATH 125 - Introductory Statistics 3 Credits
    or
  • PSYCH 370 - Statistics 3 Credits
    or
  • SOCIOL 350 - Social Statistics 3 Credits

Management Core Courses 24 Credits

  • AF 210 - Financial Accounting 3 Credits
  • AF 211 - Managerial Accounting 3 Credits
  • AF 301 - Introduction to Financial Management 3 Credits
  • MGT 303 - Managing Organizations 3 Credits
  • MGT 330 - Business Environments and Public Policy 3 Credits
  • MGT 331 - Managerial Ethics and Social Issues 3 Credits
  • MKT 301 - Principles of Marketing 3 Credits
  • MSIS 301 - Operations Management 3 Credits

Required Marketing Course (3 Credits)

  • MKT 310 - Data Analysis for Marketing Management 3 Credits

Electives (12 Credits)
Take four electives from the list below.

  • MGT 474 - Entrepreneurship Practicum to Launch Your Own Business 3 Credits
  • MGT 470 - Entrepreneurship and Innovation in Organizations 3 Credits
  • MKT 403 - Integrated Marketing Communication 3 Credits
  • MKT 405 - Web Page Marketing 3 Credits
  • MKT 407 - Services Marketing 3 Credits
  • MKT 408 - Consumer Behavior 3 Credits
  • MKT 409 - Customer Relationship Management 3 Credits
  • MKT 425 - Sport Marketing and Sponsorship 3 Credits
  • MKT 430 - International Marketing 3 Credits
  • MKT 441 - Social Media and E-Services 3 Credits
  • MKT 465 - Entrepreneurship Sales and Marketing 3 Credits
  • MKT 478 - Special Topics in Marketing 3 Credits
  • MKT 479 - Digital Marketing 3 Credits
  • MKT 480 - Marketing Internship 3 Credits

Capstone (3 Credits)

MGT 490 - Strategic Management 3 Credits3 Credit(s)

Graduation Requirements

Degree Requirements

If this is the student’s only or primary major, the degree requirements below must be completed for graduation. See graduation requirements for more information.

University Requirements

College of Management Requirements for Bachelor of Science

Major Requirements

Complete 51 credits from 17 courses including three business foundation courses, eight management core courses, five marketing courses, and one capstone.

MAP Program: Students must complete the Management Achievement Program (MAP) as part of the major.

Pass/fail: No courses taken pass/fail may be applied toward the major.
Residency: At least six courses for the management core must be completed at UMass Boston.

Contact

College of Management Undergraduate Programs
McCormack Hall, 5th Floor, Room 610
(617) 287-7760
upo@umb.edu

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Marketing Department

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College of Management

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