UMass Boston

Applicants must meet general graduate admission requirements in addition to the following program-specific requirements:

• A bachelor’s degree from a regionally accredited U.S. institution of recognized standing or an international equivalent at the time of enrollment
• A minimum, cumulative GPA of 2.75 on a 4.0 scale (or international equivalent) in all undergraduate work
• Official transcripts for all institutions where you have earned more than 6 credits; if your transcript is in a language other than English, please include an English translation, validated by an official public translator
• Statement of purpose
• One (1) letter of recommendation
• Statement of intent essay: This statement is your opportunity to show the graduate admissions committee why you wish to pursue graduate study, as well as your specific interest and goals.
• If applicable, request official TOEFL, IELTS, PTE, or Duolingo scores. Please request IELTS scores to be sent to the University of Massachusetts Boston

Deadlines: June 15 for fall, October 1 (priority deadline) or December 1 (final deadline) for spring

Application Fee: The nonrefundable application fee is $75. UMass Boston alumni and current students that plan to complete degree requirements prior to graduate enrollment can submit the application without paying the application fee.

Estimate Your Program Cost: Get a feel for your expected program costs using the Graduate Program Cost Calculator.

Program Cost Information: For more detailed information on costs, please visit the Bursar's website.

Required Courses (12 Credits)

• MBAMKT 671 - Marketing Research 3 Credit(s)
• MBAMKT 673 - Marketing Communications 3 Credit(s)
• MBAMKT 674 - International Marketing 3 Credit(s)
• MBAMKT 691 - Social Media Marketing 3 Credit(s)

Elective (3 Credits)

Complete one from below.

• MBAMKT 675 - Business to Business Marketing 3 Credit(s)
• MBAMKT 685 - Brain of the Consumer 3 Credit(s)
• MBAMKT 692 - New Product Development 3 Credit(s)

For more information on curriculum, including course descriptions and degree requirements, visit the Academic Catalog.

Complete 15 credits from five courses including four required courses and one elective.

Additional course: Students without a business degree or have less than three years of experience in marketing must also complete MBAMKT 670 - Marketing Management.

Statute of limitations: Three years

Director of Graduate Program Operations Tara Norton
tara.norton [at] umb.edu
(617) 287-7720